Week Three Summary

This week, our assignment was to propose a general solution to our company’s problem. After having done research, it was found the consumers are concerned about the environment in regards to fuel from our vehicles. Our group proposed three potential concepts that help expand knowledge to our clients in relation to fuel filters and its’ relationship with the environment. The first concept is an interactive video game that lets players pretend they are driving in urban and rural areas. Questions will pop up about how the certain parts of the environments are affected due to fuel from cars. Players must answer each question correctly in order to move on to a different level of the game. Concept two is another interactive game that uses stimulation to help train workers on how to operate machinery and to learn proper job procedures. The game will take place right in the factory area that they would be assigned to, and the concept of the game is for them to go through their basic training by way of a virtual simulation. Using motion capturing technology similar to that used in the Nintendo Wii, the trainee will go through the job process that they would have been assigned to do but with no risk of harm to themselves or others. Concept three is another interactive video game. Kuss Filteration would use this interactive video game on the company’s website to show its’ consumers how it plans to better protect the environment. By having this on the website, consumers can interactively click on each part of a filter and a description will be presented on what exactly it does for the vehicle and how that technology outdoes the competitors.